AUA Equity has proven expertise investing in and operating Hispanic-oriented companies. Led by Managing Partner, Andy Unanue, former chief operating officer of Goya Foods, Inc., AUA Equity intends to capitalize on of changing demographic or macro trends in the United States. These trends include the dramatic increase in the U.S. Hispanic population and the growth of this demographics' purchasing power.
Growth in the U.S. Hispanic population and the corresponding demographic, economic, and social trends are expected to continue into the near future. AUA Equity believes that significant opportunities exist to capitalize on ethnic brands, media opportunities, and food and beverage companies targeting the U.S. Hispanic population. In particular, AUA Equity will focus on opportunities to acquire and/or partner with companies that target the U.S. Hispanic population as well as companies that are taking ethnic brands, tastes, and styles to the mainstream population in the United States.
Family-owned and closely-held private companies are an integral part of the economy, accounting for more than half of the U.S. GDP and a large portion of U.S. employment. In the next decade, a significant percentage of family-owned businesses will experience a change in leadership due to retirement or semi-retirement, creating the largest inter-generational transfer of wealth and business ownership in U.S. history.
For a family-owned business, price is not always the sole determining factor in selecting a buyer or an investor. Often, when partnering with an investor, families seek intangibles such as integrity, shared strategic vision, and a common philosophy of how to operate a business. With a long history of investing in and operating family-owned businesses, AUA Equity's principals have unique and real-life perspectives and experience in handling the nuances surrounding succession issues; family-owned and multi-generational issues; and the unique personalities of entrepreneurs who have built their businesses. Given our experience and relationships, we have a competitive advantage in working with and attracting owners of family businesses who will appreciate AUA Equity's perspective. We intend to offer these owners a combination of growth capital and liquidity while allowing them to continue to participate in the growth of their business.
Growth in U.S. Hispanic Population
According to data in the 2010 U.S. Census and a 2009 Packaged Facts research report, the United States is trending as follows:
- There are now in excess of 50.5 million Hispanics representing 16.3% of the U.S. population. This demographic will represent more than 20% of the U.S. population by 2030.
- The Hispanic population in the U.S. is growing three times faster than the general U.S. population.
- Hispanic purchasing power has more than tripled over the past twenty years and has exceeded $1 trillion due to the growing population and the rising income levels of Hispanics.
- The U.S. Hispanic market ranks as the third largest "Latin American economy" behind Brazil and Mexico.